PELATIHAN SINEMATOGRAFI UNTUK MENDUKUNG MEDIA PROMOSI UMKM AZOLLA

Abstract

This training aims to make villagers, especially Azolla MSME owners, aware regarding the
importance of visual media as promotion tool. This activity was carried out to encourage UMKM
Azolla in Kajen, Klaten Regency in responding to the mushrooming use of films with a
cinematographic approach in the current era. This is used to support the promotion of MSMEs
in remote areas so they can survive in today's all-IT conditions. Moreover, currently the
government is clearly pushing creative economic policies, such as the presence of MSMEs. The
method used is the pbased practice method, which is making promotional video works to develop
Azolla MSMEs. This film-based video (cinematography) may be made to boost promotion of
local MSMEs so that it can be useful for various things, such as: (1) the independence of
MSMEs in promoting Azolla products; and (2) training the community's technological and
visual abilities. Therefore, empowering film skills, especially regarding cinematography, for
local MSMEs really needs to be done. The results of this Community Service showed that
creative strategies, especially in the audio-visual field, are still required to enhance the quality of
Azolla's MSME promotions. With cinematography, these MSMEs have higher opportunity to
document all their activities so the audio-visual documentation can be disseminated to social
media networks. However, continued community service is still very much needed.