EDUKASI MEDIA SOSIAL SEBAGAI SOLUSI PENINGKATAN PENJUALAN UMKM ON’S COFFEE

Rifani Akbar Sulbahri; Yuni Adinda  Putri; Yuni  Rachmawati; Firmansyah  Arifin; Dimas Pratama  Putra

doi:10.32524/jamc.v8i2.1283

Authors

Rifani Akbar Sulbahri Universitas Tridinanti
Yuni Adinda Putri Universitas Tridinanti
Yuni Rachmawati Universitas Tridinanti
Firmansyah Arifin Universitas Tridinanti
Dimas Pratama Putra Universitas Tridinanti

DOI:

https://doi.org/10.32524/jamc.v8i2.1283

Keywords:

laba, sosial media, strategi

Abstract

The advancement of information technology has transformed the business world from traditional to integrated digital platforms. Easy and fast access to information encourages people to engage more in online shopping through e-commerce. Businesses, including MSMEs, must leverage technology to survive and grow. Social media is one of the critical technologies, serving not only to boost sales but also as a marketing communication tool to build brand image and consumer loyalty. However, MSMEs like On's Coffee face challenges such as low educational background, limited entrepreneurial skills, and restricted access to information. Training was provided on audience segmentation strategies, targeted paid advertising, and interactive features such as polls and video content to address these issues. The program successfully enhanced partner understanding, inspired creative content development, and improved business profits by optimizing social media as an effective digital marketing platform.

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