Clara, C. , Marvin, S.F. and Leovani, E. 2024. EXPLORING THE INFLUENCE OF BRAND PERCEPTION, CELEBRITY ADVOCACY, AND USER FEEDBACK ON SKINCARE PRODUCT PURCHASE CHOICES. Jurnal Keuangan dan Bisnis. 22, 2 (Oct. 2024), 177–194. DOI:https://doi.org/10.32524/jkb.v22i2.1252.